Fall in love with a brain
BRAND IDENTITY
SIFT is a dating app for people looking to find a true match. It exists to provide the perfect partner. Unlike other apps, profiles are created by an artificial intelligence which responds to a series of questions and answers users give when they login for the first time. SIFT matches people together according to their psychological profile, guaranteeing a good conversation, and potentially a life partner. Accessible to anyone looking for a serious relationship, SIFT is not about swiping right or left. Long-term relationships are rarely promoted by dating apps, as they are more about finding someone to have a good time. Because SIFT generates profiles and matches people based on their qualities, and flaws, it will prevent people from wasting time on matches with whom they are not compatible.

Playing on the idea of reflection suggesting a second look, the words “look again” were place on the window of the bus shelter in order for the sun to project its reflection on the ground grabbing someone’s attention. In compliment of the shading words we can also see the poster in the bus shelter.



Playing on the idea of reflection suggesting a second look, the words “look again” were place on the window of the bus shelter in order for the sun to project its reflection on the ground grabbing someone’s attention. In compliment of the shading words we can also see the poster in the bus shelter.

Logo

Logo

Logo

First match based on compatibility and About page

Login page

First match based on compatibility and About page

First match based on compatibility and About page


