What I'm good at
GRAPHIC DESIGN
As a Graphic Designer, I am a visual communicator who creates concepts by hand or specialized tools. I thrive to communicate ideas to inspire, inform, and captivate consumers through both physical and virtual art forms that include compositions, images, graphics, and words. Through good communication with clients, customers, and peers, I ensure and create designs to accurately reflect the desired message and effectively express information.
CREATIVE STRATEGY
Whether I'm building a new brand identity or transforming an existing one, I understand how to engage, raise awareness and create content through a unified and relevant creative strategy. I design elevated presentations that bring programs to life while finding the right flow so that the defined target audience is attracted, inspired and the brand objectives are fulfilled.
VISUAL DESIGN
As a Visual Designer, I design for a variety of platforms and create concepts, artwork, and layout for digital projects based on creative briefs and client meetings. I establish the look and feel for various interfaces including apps, and social media platforms through user-centered interaction models, wireframes, screen mockups, iconography, logos, and infographics. These are translated from the brand guidelines communicated and aim to reinforce a brand’s style and DNA through visual touchpoints.
BRAND IDENTITY
Brand identity is a key component of a graphic designer’s role — using a strategy, I create the necessary visual elements that define a brand. These elements include a logo, color palette, typography, image style, and general look and feel that are regrouped and communicated with the brand through a design brand guideline or brand book.
IMAGE RETOUCHING
While working with Content Creator and Influencers, brands can request further editing to ensure that their logo and product names are legible and clearly contrasted on the image. A clear understanding of light projection/diffusion and color balance is important and can be achieved with tools such as Lightroom and Photoshop.
