MAGAZINE is a seasonal rooftop bar/restaurant in Paris. The idea was to create an identity that would be so aesthetically instagrammable and its advertising would happen organically. The mission: offer the perfect setting for creating memories with friends, colleagues, and family while inviting people to photograph and post the place on social media. I wanted to create something out of the ordinary that would surprise people, and make them come back. MAGAZINE primarily targets sophisticated millennials who want to loosen up during after-work and network in an Instagram worthy spot.