Parcl
Parcl is a digital real estate platform that lets you gain exposure to the real estate market with no minimum investment, low transaction fees, and immediate liquidity.
They are:
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Harnessing blockchain technology
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Digitizing one of the most outdated, antiquated markets in the world.
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Leveraging underutilized data
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Bringing liquidity to a traditionally illiquid market
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Reducing economic inequality
Visual Identity
The Parcl logo has been specifically designed to be used as a wordmark or as a simple mark. Inspired by blockchain technology, I used "parcels" to symbolize each block and used the negative space to shape out the 'P' of Parcl. It represents a series of parcels that map a Real Estate Property line. The correct variations of the logos are supplied to the company as the official brand. The logo represents the company’s mission to open the real estate market to all on a digital plan bringing liquidity into play in a relevant and modern capacity.
